Effect
A comprehensive financial and economic diagnostics of the current state of the business was carried out, including the collection and processing of data on the competitive environment, production, logistics, sales and organization, with specialists visiting the customer's office and retail outlets and interviewing key employees.
Analysis of the information received helped to identify violations in the financial, accounting and HR policies; errors, deviations and insufficient control and planning of key business processes, incorrect assessment of financial results; vulnerabilities in the marketing approach used by the company.
A detailed report was prepared with recommendations for sets and sequences of actions to reduce costs and eliminate errors and vulnerabilities. Short-term (until the end of the current year) and long-term (5 years) strategies for management and financial changes were developed to stabilize financial results and achieve the company's strategic operating indicators for revenue of 20% and EBITDA of 50% by the end of the year.