A businessman wishing to implement this project together with partners, with extensive experience in resort construction, but no experience directly in the hotel business, contacted us with the aim of developing the launch of a hotel complex on a leased forest plot in the Moscow region, including detached all-season houses, a restaurant, bar, cafe, amusement park, rental and SPA complex, as well as a serviced landscaped adjacent territory. The objectives of the research and development of the business plan were stated to be the identification of risks and potential of the project, its economic viability, development of a marketing concept and possible forms of development.

Develop a comprehensive business plan for the launch and possible options for further development of the project, including several related areas of activity.

The project is decomposed into separate business areas: accommodation, food, rental, SPA, etc., for each business, market research was conducted, mini business plans were developed, financial models were built. Business plans are integrated into a single business plan for the complex. A single marketing concept and financial model with calculations of capex, opex and cash flows were developed.

The business plan helped the customer avoid losses associated with the implementation of the previous marketing concept. The customer received confirmation and calculation of profitability in the new model, clarification of the amount and stages of the necessary investments, as well as a proposal to create a network of eco-hotels based on the success of the first in a format unique to the region.